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Old 18 July 2023, 12:29 PM   #1
Pyclah
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Daytona 116500 dropping in price

Is it me or is the daytona 116500 coming down in price? Looks like in anticipation to the 126500 the current 116500 is coming down. Now what will happen when the new Reference hits the secondary market? Will the 116500 increase in price?
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Old 18 July 2023, 12:34 PM   #2
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Old 18 July 2023, 12:38 PM   #3
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Yes to which part. That its going down in price or that it will go back up ince the new reference hits the shelves
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Old 18 July 2023, 12:44 PM   #4
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The whole market is softening.
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Old 18 July 2023, 12:50 PM   #5
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Market has probably been soft for awhile now. The greys and AD don’t benefit from a soft market so if I had to guess they’ve been trying to keep it up. I would guess they can only hold out for so long


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Old 18 July 2023, 12:53 PM   #6
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The whole market is softening.
I feel like its just stabilized. $50kusd for daytona was just stupid. 24-28k is somewhat realistic. Im just curious how the market will reacts to the new reference, since the all ceramic bezel has been the shortest run of 9 years
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Old 18 July 2023, 12:54 PM   #7
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Old 18 July 2023, 12:55 PM   #8
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“And dropping!”
Black dial(which I prefer looks to be coming down faster, the white dial seems to have stopped at 28-35k. And yes I call it the white dial since its not truly a panda.
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Old 18 July 2023, 01:12 PM   #9
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Certainly some models. The mark up on the steel Daytona was crazy. Just saw a blue dial Yachtmaster for $1500 under retail and it used to go for a couple of grand over retail. Older subs (4 digit) aren't commanding near the same premium they used to. Heck, saw a current reference gold Daytona for 33K the other day but it went fast. 5 digit subs seem to holding on OK, roughly the same as a new sub. 14060 seems oddly popular, generally commanding a premium over the date version.
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Old 18 July 2023, 01:24 PM   #10
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Certainly some models. The mark up on the steel Daytona was crazy. Just saw a blue dial Yachtmaster for $1500 under retail and it used to go for a couple of grand over retail. Older subs (4 digit) aren't commanding near the same premium they used to. Heck, saw a current reference gold Daytona for 33K the other day but it went fast. 5 digit subs seem to holding on OK, roughly the same as a new sub. 14060 seems oddly popular, generally commanding a premium over the date version.
Yachtmaster has been a hard sell. Even the people that buy them have to keep telling themselves they like the watch. Older subs have definitely come down a lot, under 10k complete is pretty common.
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Old 18 July 2023, 02:07 PM   #11
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Maybe the black dial but I don’t see the white moving down.

The 126500s are going to be significantly higher so I don’t see that causing the 116500 to drop


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Old 18 July 2023, 07:17 PM   #12
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Great watches! Get one while you can if you think they’ve hit a low.



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Old 18 July 2023, 07:47 PM   #13
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I think flippers will be hurt and go away but grey market dealers I am not sure. They just buy lower and still have a margin on resale.
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Old 18 July 2023, 07:51 PM   #14
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The whole market is softening.
Agreed
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Old 18 July 2023, 09:07 PM   #15
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The inventory on these seems to have picked up significantly and they are sitting.
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Old 18 July 2023, 09:11 PM   #16
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Old 18 July 2023, 09:16 PM   #17
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Not enough data to make a market determination but the prices have softened. Remember the time of the year also plays into sales and prices. Summer is a bad time to sale and a good time to buy. The Holidays, November and December, are a good time to sale and not so good to buy. If a watch has reached a price point that works for you then get it. In the long run nothing in the watch game that is limited or desirable gets cheaper.
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Old 18 July 2023, 10:29 PM   #18
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Anything over MSRP is too much IMHO, YMMV


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Old 18 July 2023, 10:36 PM   #19
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Is it me or is the daytona 116500 coming down in price? Looks like in anticipation to the 126500 the current 116500 is coming down. Now what will happen when the new Reference hits the secondary market? Will the 116500 increase in price?
Zero to do with the new references. 100% to do with the entire market softening.

One thing for certain, the lower Daytonas go, the lower every other reference will drop because of the comparison. I am seeing Subs, DJs, GMTs dropping even faster and sitting longer. When the macro outlook settles, we’ll see prices stabilize.
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Old 18 July 2023, 10:53 PM   #20
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The idea of the 116500 increasing in price is false imo. Look at the 126xxx Submariner successor and what happened to its predecessor, the 116xxx.

Remember how everyone complained the new Sub bracelet was too wide and the new clasp was too long/bulky and there would be high demand for the outgoing 116xxx as a result? That didn't pan out, no one cares about the outgoing model.

In due course, the small grievances about the new Daytona (outer bezel ring, etc.) will be forgotten and it'll become again the most requested reference.
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Old 18 July 2023, 10:55 PM   #21
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The whole market is softening.
If so, you can expect deliveries to ADs to slow down at some point. Funny how that works.
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Old 18 July 2023, 11:49 PM   #22
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People have to realize that what happened in 2021 will never happen again in watch market.
“Demand” and those paying $50k for stainless daytona and $200k for platinum daytona with baguette dial was fueled by trillions of dollars of money printing, bitcoin , gamestop, nft fueled craziness and money laundering
This in turn caused new breed of “dealers” entering the market as prices were going up daily

Things will settle down and they already did
Some stainless watches will be difficult to obtain and everything else will be like it was before…do not see a discount any time soon but those “display only” pieces may be offered faster then you think


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Old 18 July 2023, 11:55 PM   #23
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^^fact. The 11 series SS Daytona established itself in pop culture and a rockstar beyond any other model.
They will only go up in time so now is about as good as you will get to find a 11 series ceramic Daytona. It’s the most famous now discontinued model and with the new 12 series Daytona filtering out at a higher level will only drive the Daytona market up on every ss Daytona model.
I can easily see it going back up to the $40k-$45k mark in the not so distant future when supplies dry up and owners are holding. Higher $$ yet if the new movement has issues. The 4130 movement is the best modern movement ever made by Rolex and that alone will drive up its value.
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Old 18 July 2023, 11:57 PM   #24
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Originally Posted by Nico81 View Post
People have to realize that what happened in 2021 will never happen again in watch market.
“Demand” and those paying $50k for stainless daytona and $200k for platinum daytona with baguette dial was fueled by trillions of dollars of money printing, bitcoin , gamestop, nft fueled craziness and money laundering
This in turn caused new breed of “dealers” entering the market as prices were going up daily

Things will settle down and they already did
Some stainless watches will be difficult to obtain and everything else will be like it was before…do not see a discount any time soon but those “display only” pieces may be offered faster then you think


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Great point...tend to agree with this post.
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Old 19 July 2023, 12:15 AM   #25
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The white dial reference has been trading between 30-33 for about a year now, but seems to have stabilized. Black is same, minus about 5k.

I don’t know if I’d say it’s softening much more, at least at the moment.

I personally think the 11 series steel Daytona’s value will go the same way as just about every other sport model that was discontinued, that is, continue to rise over time but not spike like it did a few years ago - which was driven by all the “free” money plain and simple.

Having said that, the 116500 white dial IMO holds a singular place as probably the most hyped watch in modern history, so who knows - maybe it’s value will continue to rise faster than say the 11 series Submariner.
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Old 19 July 2023, 12:20 AM   #26
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The idea of the 116500 increasing in price is false imo. Look at the 126xxx Submariner successor and what happened to its predecessor, the 116xxx.

Remember how everyone complained the new Sub bracelet was too wide and the new clasp was too long/bulky and there would be high demand for the outgoing 116xxx as a result? That didn't pan out, no one cares about the outgoing model.

In due course, the small grievances about the new Daytona (outer bezel ring, etc.) will be forgotten and it'll become again the most requested reference.
That may not apply for the in demand variations of each model. Look at the 116xxx green Hulk as an example vs the 126xxx Starbucks. Also the SD4K vs Current SD43. This may happen with the more in demand Panda 116500 Daytona vs the new white 126500 too (clearly for a lot of people the new white dial is not as nice as the old Panda, the steel ring and inner rings look bad on white, meanwhile the black has a much nicer look than the old black). This may need 2+ years , but will happen when the new reference novelty factor dies off in my opinion. It may take less time as the current watch market is on a downtrend, and new models are not sustaining high prices as before. Look at the new lefty GMT and Guinness GMT how their prices are falling rapidly, and old GMT models like Pepsi and Root Beer are holding really well.
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Old 19 July 2023, 02:58 AM   #27
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Is it me or is the daytona 116500 coming down in price? Looks like in anticipation to the 126500 the current 116500 is coming down. Now what will happen when the new Reference hits the secondary market? Will the 116500 increase in price?
Little bit down, still way too much
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Old 19 July 2023, 03:58 AM   #28
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Much like the Porsche market, the best Porsche is always the next Porsche until at least 30-40 years have passed.

The new Daytona will supersede the 116xxx series as the one to have and the prices will certainly reflect this over time. IMO the gray market dealers that are over pricing their Daytona's (DavidSW, etc) are simply doing this to capitalize on them (and people not willing to wait) before the market compresses their value further this Fall and beyond.

A 116500 white dial is not worth $37 - $40k yet DSW has them listed as such (for months now mind you) ... they are not moving quickly. I wonder why?

Compare to Bobs whose prices are still high but cheaper than DSW and their inventory seems to turnover quicker. Again ...I wonder why?
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Old 19 July 2023, 04:10 AM   #29
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The market is softening overall.
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Old 19 July 2023, 04:15 AM   #30
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Anything over MSRP is too much IMHO, YMMV
Except Daytona and maybe BLRO
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