What month does AP normally do price increases?

[Rollieo]

Curious about APs historical trend of adjusting prices.

Does it happen randomly or usually on specific months of the year? Is it normally across the board or specific pieces?

[VogelPhoenix]

Any month is a good months for price increases...

But if you had something coming in soon, I'd try to get it before January, just in case.

[tcpx]

Think generally it has been around the January timeframe?

[Gandor]

Usually a few days before I get my next allocation. I'll let you know.

[Lkdub24]

Originally Posted by Gandor

Usually a few days before I get my next allocation. I'll let you know.

lol definitely feels that way doesn’t it

[dpj17]

After seeing the price point on the Cubitus, I would expect very shortly.

[gretch6364]

Originally Posted by dpj17

After seeing the price point on the Cubitus, I would expect very shortly.

I would certainly rather have a RO then that pile of poo

[dpj17]

Originally Posted by gretch6364

I would certainly rather have a RO then that pile of poo

100% but my thoughts are as soon as the pricing was revealed for the Cubitus I'm sure AP was salivating

[Broadbear]

This year it was on April 1st, but no one really knows.


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[In-N-Out]

I’d imagine before the 150th releases

[dauster]

Originally Posted by Broadbear

This year it was on April 1st, but no one really knows.


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Is that a joke or for real ? April fools day and all. I remember AP increasing prices multiple times per year


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[Vince_76]

Originally Posted by In-N-Out

I’d imagine before the 150th releases

I think so too. Would be weird to release a bunch of new references and then hike prices a couple months thereafter.

[Fla Gert]

Originally Posted by Vince_76

I think so too. Would be weird to release a bunch of new references and then hike prices a couple months thereafter.

Prices are so high already, i think they should probably pause price hikes for a couple of years. The PM QPs are close to 200k. How much more can you really charge for those considering they are all below retail now.

[AEV]

There have been no price changes this year, at least not in my region. I think we are going to see a shift of strategy from 2x per year, to 1x or even a pause for a while.

[lucasalce]

What about a price drop like they have done in the last with precious metal models? Maybe after 150th.
Like other have mentioned, QP prices are out of control.

[VogelPhoenix]

Originally Posted by lucasalce

What about a price drop like they have done in the last with precious metal models? Maybe after 150th.
Like other have mentioned, QP prices are out of control.

New, much more advanced, QP movement is coming. Unlikely they'll drop the price for that, unlike the bottom falls out of the market (and even then...).

[Henrimontgomery]

16202 will get an increase to 35’000 CHF and still be a deal.

[BogdanS]

Originally Posted by Rollieo

Curious about APs historical trend of adjusting prices.

Does it happen randomly or usually on specific months of the year? Is it normally across the board or specific pieces?

AP should better start thinking of a strategy to decrease, not increase.


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[dkg1616]

My guess is sooner than later this year especially with run up in gold

[supernova]

Originally Posted by dkg1616

My guess is sooner than later this year especially with run up in gold

Well there’s only 3 days left in the year so they need to get a move on!


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[dkg1616]

Originally Posted by supernova

Well there’s only 3 days left in the year so they need to get a move on!


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My English was not so good lol I meant due to the run up in gold this year lol

[EdwardC]

If rolex is any indicator, other brands will just follow suit. Expect a $100k gold royal oak chrono in 2 years..

[supernova]

Gold pieces are very dependent on spot gold prices for all brands. If the bottom falls for gold then I would expect cut to gold pieces, same the other way around. It would be very unlikely to see any cut to steel pieces…


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[Vivalas]

Originally Posted by supernova

Gold pieces are very dependent on spot gold prices for all brands. If the bottom falls for gold then I would expect cut to gold pieces, same the other way around. It would be very unlikely to see any cut to steel pieces…

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Not all steel granted, but very randomly I bought the taupe offshore when it first came out. A few months later the price dropped by £400 or £500 I think which seemed strange as most things were going up. It was also quite hard to get at that time. It’s since gone up a couple of times by over £2,500.

Unless of course the price of rubber happened to have tanked

[grahammackay86]

Originally Posted by Vivalas

Not all steel granted, but very randomly I bought the taupe offshore when it first came out. A few months later the price dropped by £400 or £500 I think which seemed strange as most things were going up. It was also quite hard to get at that time. It’s since gone up a couple of times by over £2,500.

Unless of course the price of rubber happened to have tanked

Yeah I had a same occurrence with my steel 43mm ROO. Bought it, and then retail price randomly dropped around £500 I think it was. Just checked there and current RRP is nearly the same as 2 years ago when I got it.

[GW44]

If an AP drops a bit in price (like the 43 Taupe ROO) it’s FX driven as they align worldwide prices.

Fully expect to see their prices go up in January’25 however.

[MKovac]

This is a thing?