Why rolex won't do a coke...

[ADR1982]

Pre ceramic gmts had the same color gmt hand and same dial text making it easy to swap bezel inserts and still maintain "originality". I think rolex is moving away from allowing this flexibility with modern gmts. As of today you can't simply swap the bezel on a gmt for a different colorway because the hand or dial also needs to be changed to maintain originality. But if they produce a coke then it may allow consumers to swap bezels between pepsi and coke and still maintain originality (assuming the coke has the same red hand and dial text as a pepsi). What do you think?

[MP777]

They will

[Bxtek]

Rolex won't make a Coke since so many people have been wanting one. Year after year, a ceramic GMT Coke has been #1 on the new releases wish list. Last year was a big tease, especially when people found Rolex filing for a patent for red/black ceramic!

People were also anticipating a full YG diver's with green dial and bezel last year. New Submariner? They did come out with that and also the new Coke.....but in the Tudor brand. That was not expected. Rolex does seem to give us what we "want", but not what we really want!

[so nice]

Yes, and that’s why the Pepsi will be replaced by the Coke, the red hand will then be exclusive to it.

[enjoythemusic]

Oh, and here i was thinking.... nevermind.

Carry on.

[Gearjockey]

Swap bezels… like at home?

I don’t think it’s that easy. I have a 16710 with aluminum bezel and that one isn’t that easy either but at least it won’t crack while changing it.
I would never attempt to swap ceramic bezels. Nope


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[Roddypeepa]

Rolex won’t make a coke while Tudor has one. And almost everyone who likes Tudor wants a Pepsi in the 58 size. They’ve got to allow for incremental upgrades down the line. They’re not stupid!


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[Easy E]

Too much time in the basement. Go out for some fresh air.

[Harry-57]

Originally Posted by ADR1982

What do you think?

I think the chances of ordinary punters with non OEM equipment changing a BLRO ceramic insert without destroying it are slim.

Rolex are about to launch a Coke. They are always about to launch a Coke. They have been for years.

[thesharkfactor]

Bezel swapping isn't a thing anymore and you can't buy a (genuine) spare bezel to swap.

For the receord, BLRO bezel insert will only fit BLRO, it has a different outer knurled bezel ring with a deeper edge, therefore if you had one and wanted to do a swap, you would need the outer bezel ring too..and a white text dial and a red 24hr hand - not an easy swap.

[Calatrava r]

A red and black is coming, any year now.

[PenDelicate]

Again, I'm conflicted over Rolex.

With every other brand, I just want them to give us more and better things.

But with Rolex, for some bizarre reason, I like when they don't give us what we want.

I find that sort-of ... self-restraint so noble. (And I know I'm talking about a brand whose, "Self-restraint," produces more than a million watches a year.)

I really wish I knew why I feel this way about Rolex and only Rolex.

You know what I think would be the best Watches&Wonders announcement for 2025? Rolex just announce that they're closing shop. Shutting-down. Winding-up the company entirely. No explanation whatsoever. That would be just such a Rolex, bad-ass thing to do.

[Doood]

Originally Posted by PenDelicate

Again, I'm conflicted over Rolex.

With every other brand, I just want them to give us more and better things.

But with Rolex, for some bizarre reason, I like when they don't give us what we want.

I find that sort-of ... self-restraint so noble. (And I know I'm talking about a brand whose, "Self-restraint," produces more than a million watches a year.)

I really wish I knew why I feel this way about Rolex and only Rolex.

You know what I think would be the best Watches&Wonders announcement for 2025? Rolex just announce that they're closing shop. Shutting-down. Winding-up the company entirely. No explanation whatsoever. That would be just such a Rolex, bad-ass thing to do.

My take is slightly different. What I love about Rolex is that they don't often produce a limited edition of a potentially high demand watch. If they release a Coke, which they probably will eventually, they will make tens of thousands of them, and it will be available for several years. The demand is strong enough for their products that they don't need to create some scarce limited edition for brand awareness.

Breitling, Blancpain, IWC, Panerai, Patek, etc., have all made some awesome limited editions, but by the time I get around to seeing one, liking it, and then attempting to buy one, they are all sold out. So now I have exactly zero of their watches.

[brandrea]

Eventually it’ll happen me thinks.

[ChronoZach]

I believe it is coming back last year Rolex filed a patent for a Black and Red bezel or Red and Black which ever you prefer. So it could come back sometime soon? The bezel changes can always be done just not with original parts.

Rolex has tightened its parts distribution and unless you have a watch with that part from the factory. Same with the bracelets oyster to jubilee or vice versa.

Cheers,

[swils8610]

Originally Posted by MP777

They will

Absolutely 100%.


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[rolph]

If they do release a Coke with the same hand and dial text as the Pepsi, it could open up some fun customization options for collectors.

[GB-man]

makes me jittery

[SubDate]

Originally Posted by Harry-57

I think the chances of ordinary punters with non OEM equipment changing a BLRO ceramic insert without destroying it are slim.

Rolex are about to launch a Coke. They are always about to launch a Coke. They have been for years.

… and the last 8 years of “there will definitely be a Coke” predictions would suggest otherwise. Nothing suggests they will, especially with all of the “red ceramic is too difficult to produce so the Pepsi is rare” talk. Coke has red too!

[Old Geezer]

IMO, Rolex understand people will make all kinds of franken watches with genuine Rolex and aftermarket parts so I doubt that alone would preclude them from releasing a coke with a red 24 hand.

Rolex for the most part has the means to do whatever they want. Their releases don't exactly indicate they listen to what the market wants as much as they release what Rolex wants and the market eats it up or the product is eventually discontinued.
If a coke or variation of one is released, it will appear as if it was released because people have been asking for it. In reality, people have been asking for a coke for years and those requests have fallen on deaf ears at Rolex.

[stark1]

I personally don't believe a Coke GMT is on its way simply because in low light conditions (most of the time I'm in my home), my BLRO looks exactly like a Coke. They would be too similar.

[JR16]

I’d bet my life savings a red/black gmt2 will be released before I die. Rolex likes repetition. Don’t overthink this.


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[ADR1982]

Originally Posted by stark1

I personally don't believe a Coke GMT is on its way simply because in low light conditions (most of the time I'm in my home), my BLRO looks exactly like a Coke. They would be too similar.

Among the 16710s the red on the coke is different compared to the red on the pepsi. It's a deeper wine red compared to a tomato red on the pepsi. Maybe if they do release the coke they will use a different red

[omar-rye]

Originally Posted by ADR1982

Pre ceramic gmts had the same color gmt hand and same dial text making it easy to swap bezel inserts and still maintain "originality". I think rolex is moving away from allowing this flexibility with modern gmts. As of today you can't simply swap the bezel on a gmt for a different colorway because the hand or dial also needs to be changed to maintain originality. But if they produce a coke then it may allow consumers to swap bezels between pepsi and coke and still maintain originality (assuming the coke has the same red hand and dial text as a pepsi). What do you think?

Except the GRNR and VTNR have the same green GMT hand, so your whole theory falls apart. Rolex has already shown with these models that they’re ok with shared dial and hand setups across different bezel colorways. This pretty much goes against the idea that they’re trying to stop people from swapping bezels while keeping things “original”

[ADR1982]

Originally Posted by omar-rye

Except the GRNR and VTNR have the same green GMT hand, so your whole theory falls apart. Rolex has already shown with these models that they’re ok with shared dial and hand setups across different bezel colorways. This pretty much goes against the idea that they’re trying to stop people from swapping bezels while keeping things “original”

The GRNR and VtNR have entirely different dials

[omar-rye]

Originally Posted by ADR1982

The GRNR and VtNR have entirely different dials

Yes, of course. I meant to say Rolex is fine with sharing dials in general. One example is the Submariner 41mm LN and Submariner LV - you just need to swap the bezel on the 41mm Sub to get an LV and vice versa. Similarly, the GRNR and VTNR share the same GMT hand, which in theory, would allow for bezel swaps between the two as well.

[Tha Baron]

Coke is coming, but I gets a PM only

[worldofoyster]

Eventually

[Akacoke]

Originally Posted by Tha Baron

Coke is coming, but I gets a PM only

Make it in platinum. I'm all game

[Scholar]

Bezel swapping isn't viable on ceramics, so this doesn't add up.