How many of the 1.2 Million watches go to USA?

[Triggerfish]

So we all have heard that Rolex makes 1.2 Million watches a year.. do we know how many are imported into the USA of that 1.2 Million? Is there a distribution list of what country gets what percentage/numbers of watches?

[Kinnakeet]

My guess, 250,000 to 300,000.

[brandrea]

More than Canada.

[Krash]

Originally Posted by Kinnakeet

My guess, 250,000 to 300,000.

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.


Sent from my iPhone using Tapatalk

[Kinnakeet]

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.


Sent from my iPhone using Tapatalk

And out of that when one figures how many are steel sports watches it’s easy to see why they are not sitting in cases.

[Triggerfish]

Originally Posted by brandrea

More than Canada.

Well, no surprise there I hope.. The US has over 8X the population. I see a ton of Rolex content on Youtube and Rolexes from overseas owners and enthusiasts.

Seems like a large number of watches that are sold in the Grey market in the USA come from overseas markets also..

[brandrea]

Originally Posted by Triggerfish

Well, no surprise there I hope.. The US has over 8X the population. I see a ton of Rolex content on Youtube and Rolexes from overseas owners and enthusiasts.

Seems like a large number of watches that are sold in the Grey market in the USA come from overseas markets also..

Yes, I was attempting to be sarcastic


Sent from my iPhone using Tapatalk

[aehaas]

I believe that half of all Ferrari cars come to the US.

Ali

[georgekart]

If I had to guess 20-30% of all the watches.

[Easy E]

Originally Posted by brandrea

Yes, I was attempting to be sarcastic


Sent from my iPhone using Tapatalk

I knew what you meant.

[georgekart]

Originally Posted by aehaas

I believe that half of all Ferrari cars come to the US.

Ali

I think that was the case back in the day, now Ferrari sells a lot more cars in the Asian market, the GCC countries, etc than they did back then.

[brandrea]

Originally Posted by Easy E

I knew what you meant.

Sent from my iPhone using Tapatalk

[enjoythemusic]

3

[Krash]

Originally Posted by aehaas

I believe that half of all Ferrari cars come to the US.

Ali

Maybe it is more than what I posted above.

Maybe it’s 400,000 USA, 400,000 Europe, 400,000 Asia.


Sent from my iPhone using Tapatalk

[Triggerfish]

Originally Posted by brandrea

Yes, I was attempting to be sarcastic


Sent from my iPhone using Tapatalk

I figured you were, but like someone posted above, with some luxury brands like Ferrari (for example), North America gets a disproportionate amount of inventory than other regions in the world, and it's entirely possible that Canada gets allocated more than just a percentage based on overall population.

For Rolex, I wouldn't be surprised if they sent less inventory to the US/Canada per person/population count than other countries. Maybe I'm wrong, but there seems to be a lot of Rolex watches coming into the US Grey market from overseas as well as a strong presence of Rolex stores in smaller non-US markets.

[KatGirl]

Originally Posted by brandrea

More than Canada.

Wait, I thought you were joining us…..

Kat


Sent from my iPad using Tapatalk

[CarlOver]

Originally Posted by Krash

This is probably a good guess. We do know that the USA is the biggest market for Rolex, but they do sell watches in all of Europe, and most of Asia, too. So I was thinking somewhere around 300,000.


Sent from my iPhone using Tapatalk

Russia too?

[Tricolore66]

I was involved with the brand for 20+ years until recently, and North America gets approximately 1/3rd of the global Ferrari production. I haven't seen the total production figures for 2024, but it was tracking to around 14k cars.

Originally Posted by aehaas

I believe that half of all Ferrari cars come to the US.

Ali

[Krash]

Originally Posted by CarlOver

Russia too?

Russia is part Europe / part Asia. So it’s included.


Sent from my iPhone using Tapatalk

[Moondoggy]

On a pro-rata basis would be interesting.

[Phlippe]

I thought Rolex pulled out of Russia because of the sanctions?

[THC]

All the USA allotments go to trusted sellers

[Krash]

Originally Posted by Phlippe

I thought Rolex pulled out of Russia because of the sanctions?

Good point.


Sent from my iPhone using Tapatalk

[Ichiran]

I wish I am based in the US.

[e dantes]

Originally Posted by Krash

Maybe it is more than what I posted above.

Maybe it’s 400,000 USA, 400,000 Europe, 400,000 Asia.


Sent from my iPhone using Tapatalk

That would explain the Australian members having to wait for so long to buy a Rolex.

[espanol]

Originally Posted by e dantes

That would explain the Australian members having to wait for so long to buy a Rolex.

And those patrons of the ~100 authorized dealers in Mexico, South America and Africa...

[Andad]

Originally Posted by KatGirl

Wait, I thought you were joining us…..

Kat


Sent from my iPad using Tapatalk

More likely to secede?

[Krash]

Originally Posted by espanol

And those patrons of the ~100 authorized dealers in Mexico, South America and Africa...

I was going to say a small % goes to the rest of the world. I probably should have.


Sent from my iPhone using Tapatalk

[omar-rye]

From ChatGPT:

“As of 2022, the United States has the highest number of official Rolex authorized dealers (ADs), totaling 317 out of 1,816 worldwide.  This means approximately 17.5% of all Rolex ADs are located in the U.S.

While the U.S. leads in absolute numbers, smaller countries with fewer total retailers might have a higher concentration of Rolex ADs relative to their size. However, specific data on the percentage of Rolex ADs relative to the total number of jewelers or luxury watch retailers in each country is not readily available.“

[gerry100]

Rolex is a black box, due to it's structure as a trust.

They are incredibly opaque and we'll never know the answer to questions like this